The philosophy behind it all was that when you want to see the best results of a long-term SEO strategy, it is good to focus your actions and on getting the best ratings for the page’s authority. The score for DA/PA is calculated algorithmically on a scale from 1 to 100. That was the context when some clever guys, from MOZ, thought about trying to measure, Google-wise, the authority of a certain page.ĭomain Authority and Page Authority (DA/PA) are indicators developed by MOZ, a very respectable and reputable digital company, which predicts how well a page will rank in search engine results.

It still exists, yet you cannot see it anymore. So, it was one of the Google algorithm updates that hid the page rank. It still matters for rankings because it helps the search engine to determine the most relevant results for a particular query. Google took out the scores from the public access, but PageRank stays as its secret sauce ingredient. Nowadays, when something is invisible, it doesn’t mean it doesn’t exist. That’s why the search engine hid that information after just a few years. Thus, anyone could check the PR of a certain website, but Google found it wrong after a while, as webmasters tend to use that information to manipulate search results. The underlying assumption is that more important websites are likely to receive more links from other websites.”īack in 2011, the PR was visible for all the websites, directly in the search results. PageRank is a way of measuring the importance of website pages.Īccording to Google: “ PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. PageRank was named after Larry Page, one of the founders of Google.

PageRank (PR) is an algorithm used by Google to rank websites in their search engine results. How come we all check now for DA/PA and why we do that? Was it something else before that? Whom did Domain Authority and Page Authority replace? What is PageRank? Before learning about Domain Authority and Page Authority, we first have to know a little history.

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